Motivated to improve the underground mining experience for women, Alicia designed the covergall (female coverall) for women and then successfully pitched her business on CBC’s TV Show Dragon’s Den (like SharkTank in the US). The Covergalls' workwear line has since grown and has evolved to be so much more than a workwear company. Covergalls now exists to conquer three main pillars: Health and Safety, Diversity and Inclusion, and Education and Advocacy.
Mike and Steve welcome Alicia Woods, founder and CEO of Covergalls Workwear. Alicia talked about her journey in the mining industry and how her experience as a woman led her to establish Covergalls - a coverall designed for women working in heavy industry. Alicia also talked about scaling her business, the importance of proper fitting workwear for women and how it can help address workplace diversity and inclusion. She also shared her vision for making Covergalls much more than a workwear company.
Why does representation matter? How can traditionally male-dominated industries like mining, technology and space become just ‘industries’? It’s good business - just ask Alicia Woods, who - in the early days of founding Covergalls - earned a deal with Michael Wekerle on Dragons' Den. We’re also talking with Nicole Lynds, an employee at Vale and a transgender woman about finding the courage to ‘be the change you wish to see.'
Not only does clothing have the power to impact our confidence and productivity, but, in industries like mining, it is also essential for keeping people safe. However, when items are designed only with men in mind, they can do the opposite of what they are intended for when worn by women. Our guest today, Alicia Woods, knows this all too well. As a woman working in what is considered a non-traditional role for her gender, she spent years stuffing her work boots with socks and avoiding drinking water so she wouldn’t have to use the bathroom when going underground into the mines.
This week's guest is Alicia Woods the creator of covergalls. Covergalls are coveralls that are specifically designed to fit the shape and needs of the female body.